Humans Not Robots lists on AWS Marketplace via VeUP's 2024 Marketplace Bootcamp
AWS MarketplaceHumans Not Robots came through VeUP's AWS Marketplace & Co-sell Bootcamp in 2024 — two days in a room with the VeUP and AWS people who can actually unblock a listing. Humans Not Robots sells on AWS Marketplace today.
Part of the 2024 Marketplace Bootcamp — 105 companies across Europe and MENA.
The challenge
An AWS Marketplace listing is where a lot of good software stalls. The seller registration, the Foundational Technical Review, the private-offer mechanics, the Partner Central linkage — each step is small, and each one is a place to lose a quarter. Humans Not Robots needed the listing to exist, to be transactable, and to be something the sales team could actually sell through.
What VeUP delivered
A bootcamp is two days, onsite, with VeUP and AWS teams giving live assistance through the listing process — cutting the time a Marketplace listing typically takes. Humans Not Robots worked the standard VeUP Marketplace scope:
- AWS Marketplace seller registration and listing setup
- The AWS Foundational Technical Review (FTR)
- Private offers and Marketplace Private Offer (MPPO) mechanics
- Linking the Marketplace account to AWS Partner Central
- Co-sell guidance, so the listing becomes a sales channel rather than a checkbox
The training is deliberately transferable: the goal is a team that can run its own listing afterwards, not a dependency on VeUP to do it again.
The outcome
Humans Not Robots is a live AWS Marketplace seller — see the seller profile ↗.
One of the 105 companies through the 2024 bootcamp program.
Buyers can now purchase through AWS Marketplace against budgets, credits and Enterprise Agreement committed spend, on a single consolidated AWS invoice.