Safe Exchange takes AdCurate to AWS Marketplace in 90 days, beating industry expectations
AWS MarketplaceSafe Exchange is A Parent Media Co. Inc.'s in-house ad exchange with real-time, human-verified metadata — sister product to the Kidoodle.TV streaming platform. When it opened its metadata and decisioning capabilities to other publishers, a VeUP-managed 100-day transformation put its first product, AdCurate, on AWS Marketplace in 90 days.
Published 3 times, 2023–2025
Published three times across three site generations. The 2023 original carries the fullest account — nine items under "Impact of VeUP" — and the 2024 rewrite reframes the same 90-day delivery around A Parent Media Co.’s streaming business.
- 2023Safe Exchange™ — Going to market fasterveup.com (2023 site)Reprinted in full below
- 2024Setting New Industry Records for Streaming Service Safe Exchangeveup.com (2024 site)
Rewritten around APMC’s streaming business; the customer quote runs in a shortened form.
Reprinted in full below - 2025Setting New Industry Records for streaming Service Safe Exchangeveup.com (2025 site)
Same text, carried onto the next site generation.
Same text, re-run
Safe Exchange™ — Going to market faster
- Customer
- Safe Exchange™
- Primary industry
- Media & Entertainment
- Location
- Calgary, Canada
- Ownership
- Privately held
Company info
A Parent Media Co. Inc. owns both Kidoodle.TV™, a premium streaming platform for children, and Safe Exchange™, an inhouse developed ad exchange with real time human verified metadata, ensuring the highest level of audience safety and experience from both a content and ad perspective.
Challenge
Safe Exchange™ chose to open its unique metadata and decisioning capabilities to other Publishers and Platforms, offering a suite of tools that would help deliver accurate metadata, allow for effective filtering, and grant access to premium demand.
Leveraging A Parent Media Co Inc.’s strong relationship with AWS, the go to market strategy was to use AWS Marketplace as the primary selling platform.
Navigating the AWS Partner Network was new to Safe Exchange. Partnering with VeUP to help unravel the complexity was the approach Safe Exchange took.
Solution
The initial goal with VeUP was to ensure a successful launch of the first product, AdCurate™. VeUP led Safe Exchange through a transformation program that focussed on their AWS Alliance, GTM & Cloud Operations. 2 workshops were held to identify the current state. This was followed by weekly engagement for the next 100 days to manage the transformation, and included other value-added services such as Cost Optimization, AWS Alliance & GTM Advisory sessions.
Working with Vincen at VeUP helped the Safe Exchange team successfully deliver AdCurate onto AWS Marketplace in 90 days, beating industry expectations.
Impact of VeUP
- Created AWS Alliance Strategy
- Formalized AWS best practices into technical operations
- Review of AWS Go-to-Market strategy
- Exploration of new revenue channels
- Ongoing skill transformation achieved with AWS Certifications & 6 Accreditations
- Ensured AWS Customer Engagement portal was included in Safe Exchange’s sales process
- Defined the co-selling approach for Safe Exchange
- 1 Live Marketplace listing
- Foundational Technical Review for AdCurate
Our goal in working with VeUP is to bring scale to our AWS Marketplace product, Adcurate. Our collaboration with VeUP started through an introduction to AWS from Vincen (VeUP). They helped us with our AWS ISV Accelerate Program and helped to get Adcurate ready for Amazon Marketplace in record time: 90 days!
Setting New Industry Records for Streaming Service Safe Exchange
Background
APMC build’s digital solutions for brands with an emphasis on unlocking new revenue.
The technology is trusted by some of the world’s largest brands, providing a premiere streaming experience with incremental revenue opportunities.
The challenge we faced
Safe Exchange™ chose to open its unique metadata and decisioning capabilities to other Publishers and Platforms, offering a suite of tools that would help deliver accurate metadata, allow for effective filtering, and grant access to premium demand.
The solutions we proposed
To ensure a successful launch of the first product, AdCurate™. VeUP led Safe Exchange through a transformation program that focussed on their AWS Alliance, GTM & Cloud Operations.
Two workshops were held to identify the current state, followed by weekly engagement for the next 100 days to manage the transformation. This included other value-added services such as Cost Optimization, AWS Alliance and GTM Advisory sessions.
VeUP helped the Safe Exchange team successfully deliver AdCurate onto AWS Marketplace in 90 days, beating industry expectations.
Achievements
Ongoing skill transformation achieved with AWS Certifications and 6 Accreditations.
Review of AWS Go-to-Market strategy and exploration of new revenue channels.
Ensured AWS Customer Engagement portal was included in Safe Exchange’s sales process.
Our goal in working with VeUP is to bring scale to our AWS Marketplace product, Adcurate. They helped us with our AWS ISV Accelerate Program and helped to get Adcurate ready for Amazon Marketplace in record time: 90 days!
Both articles are reproduced from VeUP’s published case-study archive; the 2024 rewrite was carried again on the 2025 site. Claims, figures and customer quotes appear as published.