Babel Street launches onto AWS Marketplace, list- and co-sell-ready in as little as 48 hours
AWS MarketplaceBabel Street's data and analytics solutions serve defence, intelligence, law enforcement and business organizations. VeUP's Marketplace Bootcamp took Babel Street through targeted readiness sessions and an intensive two-day bootcamp — ready to list and co-sell in as little as 48 hours.
The article, as published
One published write-up, from a November 2024 partnership — the bootcamp story, told with the readiness sessions and the two-day onsite that produced the 48-hour result.
Babel Street Launches onto AWS Marketplace
- Location
- Virginia, USA
- Partnership date
- November 2024
Background
Organizations are being challenged to harness the power of data more quickly and effectively than ever before. Babel Street’s data and analytics solutions empower defence, intelligence, law enforcement, and business organizations with the capabilities they need to detect threats, reduce risk, and increase decision-making confidence.
It does this by delivering global information intelligence through an ecosystem of products for data, analytics, and insights. Babel Street technology supports critical use cases, including decision intelligence, AML/KYC, government screening & insider threats, supply chain risk management, and investigations. With growing success, Babel Street sought to expand its potential customer base.
The challenge
Babel Street was determined to grow but struggled to establish a strategic, optimised AWS Marketplace presence. Not only did it want to solidify its position in existing markets but also venture into new territories, targeting high-profile enterprise clients. The company sought to enhance customer experience, streamline the purchasing process, and ultimately drive significant revenue growth. The goal was to position the company as a leading provider of enhanced data analytics, capitalising on the vast opportunities offered by the AWS ecosystem.
The solution
VeUP stepped in, leveraging deep Marketplace expertise to highlight Babel Street’s unique value. We created a strategy that transformed their Marketplace presence into a lead-gen engine, attracting enterprise clients and expanding global visibility.
VeUP supported Babel Street in tackling the significant challenge of launching on AWS Marketplace, a process that can often be time-consuming and complex.
VeUP’s Marketplace Bootcamps transform the way businesses access the Marketplace by delivering immediate, impactful results. Recognised globally by AWS, our bootcamps offer comprehensive support that empowers businesses to go live on AWS Marketplace with ease.
We helped Babel Street accelerate through the onboarding process with targeted readiness sessions, followed by an intensive two-day bootcamp. Babel Street was ready to list and leverage co-sell in as little as 48 hours, achieving immediate results and maximising AWS Marketplace impact.
Key results
With VeUP’s expertise, Babel Street was able to build a strong Marketplace foundation in record time, saving months typically spent on setup and resource optimisation.
VeUP’s strategy didn’t just stop at listing; it also positioned Babel Street to capture enterprise-level opportunities, leveraging AWS’s infrastructure to reach new markets.
Set for the future
VeUP’s training empowered Babel Street’s team to navigate Marketplace strategies independently, while our co-sell guidance unlocked new support channels through AWS.
Now, as a full AWS Partner Network member, Babel Street has access to ACE, Marketplace, and co-sell benefits, fuelling further growth.
Achievements
Equipped the team with the skills to confidently manage and maximize their Marketplace listing.
Ensured high visibility and alignment with Babel Street’s growth goals.
Accelerated expansion and establishment of a strong presence in key regions, all in a third of the usual time.
VeUP has been great to work with. They were instrumental in helping us navigate the initial processes behind listing products on the AWS Marketplace and understanding the best practices to scale our partnership with AWS.
Reproduced from VeUP’s published case-study archive, published on veup.com in 2024. Claims and the customer quote appear as published.